Scenario The Attic Trunk Began in 1979 as an Upscale Dress

question 126

Essay

Scenario
The Attic Trunk began in 1979 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele.Many other specialty shops lined the main avenue over the next few years.But as Forest Ridge began to attract an affluent, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby.By the late 1980s, many of these specialty shops suffered financially.Most shops attracted only tourists who enjoyed browsing through the displays of alligator belts and shoes, piles of scented soaps, and useless flowered parasols, often laughing at the ridiculously high prices.Owners of The Attic Trunk had noticed the shifts in population and buying behaviour of the typical shopper by the late 1980s.In fact, the owners had observed that the once-fashionable shopping district in Forest Ridge no longer attracted a "typical shopper." The wealthy, mature clientele had been replaced with affluent families with children, and a mix of Asian and African Americans as well as Caucasians.Specialty items at The Attic Trunk gradually disappeared, replaced by brand-name apparel, colognes, and jewelry.Other owners followed suit in the early 1990s, bringing restaurants, an outdoor cafe, and a day spa to the main avenue in Forest Ridge.
When comparing the lifestyles of all the consumer segments attracted to The Attic Trunk, what might each segment have in common with the other segments?

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Definitions:

Representation Election

A formal vote by employees to determine whether they wish to be represented by a union in dealings with their employer.

Iron Rule

A principle or law that is regarded as inexorably true, often associated with strict adherence to certain policies or procedures.

Organizing

The process of coordinating and mobilizing individuals or groups towards achieving a common goal, often used in the context of labor or political movements.

Organizing Model

A framework for union organizing that emphasizes grassroots participation, mobilization, and direct action by workers.