A Buyer's Decisions Are Influenced by ________ Such as the Buyer's

question 120

Short Answer

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
personal characteristics
reference groups
perceptions
attitudes
psychographics

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Definitions:

Meaningfully Shared Characteristics

Traits or features that are held in common among a group or category of things, providing significant insight into their nature or behavior.

Mass Affluent

A demographic group characterized by their substantial disposable income, though not wealthy enough to be considered rich by traditional standards.

Investable Assets

Financial assets or securities that individuals or institutions can purchase in order to generate returns.

Market Segmentation

The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.