Give an Example of a Cultural Shift That May Impact

question 31

Essay

Give an example of a cultural shift that may impact the marketing of products or services.

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Definitions:

Social Comparison

The process by which individuals evaluate their own abilities, achievements, and situations by comparing themselves to others.

McClelland's Learned Needs

A theory that suggests that human needs for achievement, affiliation, and power are acquired through life experiences.

Achievement Needs

An individual's need for achievement and success, often driving their motivation and behavior in professional and personal contexts.

Affiliation Needs

The human desire to belong to groups or to be associated with others, often for support or shared identity.