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The most important difference between M1 and M2 is that
Mission Statement
A concise statement that defines the core purpose, direction, and values of an organization, guiding its strategic decisions and actions.
Organization's Purpose
Defines the overarching reason for an organization's existence, encompassing its mission, vision, and objectives.
Experience Differentiation
A marketing strategy that focuses on creating distinctive and memorable experiences for consumers to build loyal relationships and differentiate from competitors.
Active Participants
Individuals who are actively involved or engaged in a particular activity, event, or organization.
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