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In the U.S. balance-of-payments accounts, the statistical discrepancy
Quality
The extent to which a service or product satisfies or goes beyond what customers hope for.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage.
Marketing Mix
A set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined as the 4Ps: Product, Price, Place, and Promotion.
Place
In marketing, refers to the distribution aspect and how and where products are made available to consumers.
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