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In Canada, cranberry sauce sales spike right before Thanksgiving, Christmas, and other holidays.A segmentation that seems to describe this phenomenon is _______.
social class
personality
occasion
readiness stage
education
Hypothesis
A proposed explanation for a phenomenon that can be tested.
Theory
An organized set of observations to describe, explain, and predict a phenomenon.
Cohorts
Groups of individuals who share a common characteristic or experience within a defined period, often used in research to compare changes over time.
Finding
The act of discovering or identifying something through exploration or investigation.
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