Procter & Gamble Sells Six Brands of Laundry Detergent in North

question 136

Essay

Procter & Gamble sells six brands of laundry detergent in North America, each designed for one of six laundry type segments Procter & Gamble has identified.Together, these six brands take four times the market share of Procter & Gamble's nearest competitor.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?
lost sales that would have been made with an undifferentiated marketing strategy across all segments
lost customer loyalty due to lack of brand loyalty
increased costs for separate marketing plans for each brand
other suppliers controlling pricing
lack of resources to succeed in an attractive segment

Recognize key strategic planning pitfalls and their impact on organizational performance.

Explain the strategic implications of different stages of the product life cycle.

Compare and contrast different strategic management models and their recommendations for strategy formulation.

Understand the critical tasks of strategic leadership and their significance in strategic management.

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Definitions:

Plasma Membrane

The selectively permeable surface membrane that encloses the cell contents and through which all materials entering or leaving the cell must pass.

Trans Membrane

Pertaining to or occurring across a cell membrane, typically involving the movement of substances or the effect of signaling molecules.

Integral Membrane

Proteins that are permanently embedded within the cell membrane to facilitate communication and transport between the cell's interior and exterior.

Nuclear Envelope

The double membrane structure that encloses the nucleus of a eukaryotic cell, providing a barrier between the nucleus and the cytoplasm.