When a Company Interacts One-On-One with Large Numbers of Customers

question 105

Short Answer

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________.
concentrated marketing
mass marketing
mass customization
undifferentiated marketing
localization

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Definitions:

Demand for US Dollar

The desire or need by individuals, businesses, and governments worldwide to hold assets in U.S. dollars, influenced by economic stability and interest rates.

Average Rate of Return

A calculation used to measure the profitability of an investment, calculated by dividing the average annual profit by the initial investment cost.

Recession

A significant decline in economic activity spread across the economy, lasting more than a few months, typically visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Purchasing Power Parity

An economic theory that compares different countries' currencies through a "basket of goods" approach, aiming to equalize purchasing power by taking into account inflation rates and cost of living.