When Firms Use Symbols, Colors, or Characters to Convey Their

question 13

Short Answer

When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.
image
people
company
reputation
subliminal

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Definitions:

Rosa Parks

An African American civil rights activist best known for her pivotal role in the Montgomery Bus Boycott.

Civil Rights Movement

A decades-long struggle by African Americans to end racial discrimination and achieve equal rights under the law in the United States.

Profligate

Profligate describes a person or behavior that is recklessly wasteful or extravagantly spendthrift, often connoting moral decadence.

Fannie Lou Hamer

An American voting rights activist and civil rights leader who played a significant role in the struggle for voting rights and racial equality during the 1960s.