Examlex
Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it.What does USP stand for?
unique selling product
unique services practice
unique sales pitch
unique selling proposition
universally strategic practice
Completely Randomized Design
An experimental design where all subjects are randomly assigned to treatments, ensuring each treatment is applied in an unbiassed way.
Five-point Scale
A measurement tool used in questionnaires to evaluate opinions or attitudes, often ranging from strongly agree to strongly disagree.
Blinding
A method in experimental design that prevents participants, experimenters, or both from knowing which intervention participants are receiving to reduce bias.
Average Prices
The mean amount of money required to purchase a particular set of goods or services.
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