Examlex
Marketers must be careful to guard against ________ when using age and life cycle segmentation.
underestimating
stereotyping
traditional marketing
cultural bias
gender bias
Average Total Cost
The per-unit cost of production, obtained by dividing total costs by the total quantity of goods or services produced.
Marginal Cost
The expenditure for assembling another unit of a product or service.
Short-Run Equilibrium
A state in which market supply and demand balance each other, and as a result, prices become stable for a short period.
Constant Returns
A situation in economics where increasing the scale of production does not affect the long-run average cost of production, implying it remains constant.
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