If Wealth TV Decides to Segment Its Market Based on the Social

question 52

Short Answer

If Wealth TV decides to segment its market based on the social class of television viewers, what segmentation approach is Wealth TV using?
geographic segmentation
demographic segmentation
psychographic segmentation
behavioural segmentation
situational factors

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Definitions:

Post-Traumatic Stress Disorder

A mental health condition triggered by experiencing or witnessing a traumatic event, characterized by flashbacks, nightmares, and severe anxiety.

Generalized Anxiety Disorder

A mental health condition characterized by persistent and excessive worry about various aspects of life.

Type B

Often refers to a personality type that is less stressed and more laid-back than Type A, featuring less aggressive and more relaxed behavior patterns.

Type A

Refers to a personality type characterized by ambition, aggression, competitiveness, and a pressing sense of urgency.