Under What Circumstances Would Local Marketing Likely Be the Most

question 44

Essay

Under what circumstances would local marketing likely be the most effective?
when pronounced differences in psychographics are present
when pronounced differences in lifestyles are present
when pronounced regional and local differences in demographics and lifestyles are present
when regional demographics and lifestyles are similar
when pronounced similarities in psychographics are present

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Definitions:

Supplies Cost

The cost associated with materials and items used in the operation of a business but not directly tied to the products being manufactured or services provided.

Spending Variance

The difference between the actual amount of money spent and the budgeted or planned amount of expenditure.

Cost Formula

An equation used to predict the total cost of production, combining both fixed and variable costs, based on the level of activity or volume.

Indirect Materials

Small items of material such as glue and nails that may be an integral part of a finished product, but whose costs cannot be easily or conveniently traced to it.