Which Type of Statement First States the Product's Membership in a Category

question 138

Short Answer

Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?
mission statement
vision statement
differentiation statement
positioning statement
statement of intent

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Definitions:

Good Faith Bargaining

The principle that both parties in negotiations, such as employers and unions, must participate honestly and sincerely to reach a mutually acceptable agreement.

Careless Worker Model

The early approach to safety in the workplace, which assumed that most accidents were due to workers’ failure to be careful or to protect themselves.

Accidents

Unplanned events that result in injury or harm to individuals, damage to property, or a combination thereof.

Industrial Diseases

Ailments contracted as a result of exposure to risk factors or unhealthy conditions in the workplace.