What Is the Following an Example Of? "To Busy, Mobile

question 113

Short Answer

What is the following an example of? "To busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier, more reliable way to stay connected to data, people, and resources while on the go."
positioning statement
service differentiation
concentrated segmentation
competitive advantage
responsible target marketing

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Definitions:

Peripheral Route

One of the two paths of persuasion according to the Elaboration Likelihood Model, where people are influenced by superficial cues rather than detailed message content.

Tangentially Relevant

Pertains to a matter or subject that is slightly or indirectly related to the core issue or focus.

Statistics

The science dealing with the collection, analysis, interpretation, and presentation of numerical data.

Dissonance Theory

A psychological theory suggesting that individuals experience discomfort (dissonance) arising from inconsistent beliefs, attitudes, or behaviors and are motivated to reduce this discomfort by changing them to achieve consistency.