Though the Use of Mass Marketing Has Been Widespread in the Past

question 67

True/False

Though the use of mass marketing has been widespread in the past 100 years,for centuries consumers were served as individuals as businesses practiced individual marketing.

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Definitions:

Esteem Needs

In Maslow's hierarchy of needs, these are the fourth level, including respect, self-esteem, status, recognition, strength, and freedom.

Physiological Needs

The basic, essential requirements for human survival, such as food, water, shelter, and air, which are the foundation of Maslow's hierarchy of needs.

Affiliation Needs

Refer to an individual's need to build and maintain relationships or be part of groups.

Motivational Patterns

Motivational patterns refer to the systematic ways in which motivations influence behaviors and decisions, indicating underlying psychological factors driving individuals.