The Third Level of a Product That Product Planners Consider

question 163

Short Answer

The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits.
augmented product
brand equity
brand extension
industrial product
image

Demonstrate knowledge of factors affecting interpersonal attraction and relationships (proximity, similarity).

Illustrate the operation of cognitive biases in social perception (actor-observer bias, self-serving bias).

Explain the concept of social cognition and its role in forming impressions and understanding behavior.

Recognize the effects of teacher expectations on student performance.

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Definitions:

RRSP

Registered Retirement Savings Plan, a retirement savings and investing vehicle for employees and the self-employed in Canada.

Month-End Contributions

Investments or payments made into a financial account or plan at the end of the month for accounting or strategy purposes.

Inflation Rate

The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.

Annual Rate

The interest rate for a whole year, as opposed to just a monthly fee/rate or other rate expressed for a different period.