________ Is One of the Marketer's Major Positioning Tools Because

question 90

Short Answer

________ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked to customer value and satisfaction.
Packaging
Product quality
Total quality management
Specialty marketing
Positioning

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Definitions:

Displacement

A defense mechanism in psychoanalytic theory where an individual shifts negative feelings from the original source of distress to a more acceptable or less threatening target.

Painful Divorce

A distressing dissolution of marriage that involves significant emotional stress and pain.

Psychoanalyst

A therapist who follows and practices psychoanalytic theories, primarily those of Freud, focusing on the unconscious mind.

Denial

A defense mechanism where a person refuses to accept reality or facts, blocking external events from awareness.