The Third Level of a Product That Product Planners Consider

question 163

Short Answer

The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits.
augmented product
brand equity
brand extension
industrial product
image

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Definitions:

Sales Response Function

A model or analysis that predicts the relationship between sales efforts and the resulting sales performance or outcomes.

Territory Formation

The process of assigning sales territories, defining geographic or market-based areas for sales representatives to cover.

Product Lines

Product lines are groups of related products that a company sells, offering varying versions to reach different customer needs or preferences.

Concentrated Liquid

Refers to a solution that has a high proportion of solute compared to its solvent, often requiring dilution before use.