Examlex
The business analysis stage represents the first large jump in financial investment in the new product development process.
Delivery Gap
The difference between customer expectations for service delivery and the actual service delivered.
Service Failure
A situation where a service does not meet a customer's expectations, leading to dissatisfaction or complaints.
Inseparability of Services
Refers to the concept that services are produced and consumed at the same time, meaning the provider and the customer must be present for the transaction to occur.
Satisfaction Guarantees
A promise made by a company to refund or replace a product if a customer is not satisfied with the purchase, intended to reduce purchase risk and increase customer trust.
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