Scenario Herb Marks Built His Enterprise on the Faithful Patronage of of Four

question 16

Essay

Scenario
Herb Marks built his enterprise on the faithful patronage of four specialty shops and a large contract from Elmore Distributors.But after two years, the maker of novelty pens and pencils had to rethink his strategy when his two-year contract with Elmore ended.
erb built a company reputation on the manufacturing and distribution of a variety of wooden writing utensils with customized engravings.Specialty shops loved to display the products in their fancy, lighted showcases, but such specialty shops alone were not profitable.Herb Marks established a brand name, known merely as Marks, and decided to expand on it.
erb extended his writing utensil lines to include quills, felt-tip pens, and multiple-cartridge pens that write in different colors.He even added a line of various grades of personalized stationery and business cards.Perhaps Herb's biggest added touch, however, was the addition of two salespeople who would work to explain the diverse array of products offered by Marks, as well as nurture existing accounts.
We make an excellent product," Herb Marks stated, "and we honour a good guarantee on everything we sell.But let's face it-we face hundreds of competitors! We need Marks representatives out there to help prospects understand what they should demand in something as simple as a writing tool."
he Marks brand is now fast-becoming synonymous with top-notch customer service.Part of the purchase package brought personal visits from the Marks representative, before the purchase and long after.
Describe Herb's core product.

Comprehend the influence of behavioral sciences on organizational behavior.

Understand the basic concepts of Gross Domestic Product (GDP) and its components.

Differentiate between nominal GDP and real GDP and understand the implications of changes in each.

Comprehend the significance of the GDP deflator and inflation in the economic context.

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Definitions:

Tracing Formula

A tool in spreadsheet applications that helps identify and display the relationships between cells that affect a specific formula's result.

Dependents

In computing, refers to elements such as cells in a spreadsheet that rely on other cells for their values, meaning their outcome changes if the source cells change.

Error

A mistake or inaccuracy, often in calculation or operation, leading to unintended results.

Watch Window

A feature in some software applications that allows users to monitor the value of certain expressions or variables during execution.