Scenario Herb Marks Built His Enterprise on the Faithful Patronage of of Four

question 156

Essay

Scenario
Herb Marks built his enterprise on the faithful patronage of four specialty shops and a large contract from Elmore Distributors.But after two years, the maker of novelty pens and pencils had to rethink his strategy when his two-year contract with Elmore ended.
erb built a company reputation on the manufacturing and distribution of a variety of wooden writing utensils with customized engravings.Specialty shops loved to display the products in their fancy, lighted showcases, but such specialty shops alone were not profitable.Herb Marks established a brand name, known merely as Marks, and decided to expand on it.
erb extended his writing utensil lines to include quills, felt-tip pens, and multiple-cartridge pens that write in different colors.He even added a line of various grades of personalized stationery and business cards.Perhaps Herb's biggest added touch, however, was the addition of two salespeople who would work to explain the diverse array of products offered by Marks, as well as nurture existing accounts.
We make an excellent product," Herb Marks stated, "and we honour a good guarantee on everything we sell.But let's face it-we face hundreds of competitors! We need Marks representatives out there to help prospects understand what they should demand in something as simple as a writing tool."
he Marks brand is now fast-becoming synonymous with top-notch customer service.Part of the purchase package brought personal visits from the Marks representative, before the purchase and long after.
Are examples of product mix depth evident in this scenario
Explain.

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Definitions:

Life Cycle

refers to the series of stages through which an individual, organism, or entity passes from birth or inception to the end of its life.

Social Change

The transformation over time of the institutions, culture, and structure of society.

Exponential Growth

A process of increase where the quantity grows at a rate proportional to its current value, leading to rapid escalation over time, commonly used in reference to populations, investments, and infectious disease spread.

Unilinear Evolutionary Theory

The assertion that there is only one path through which an organism or society can evolve.