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Multinational
Refers to a corporation or enterprise that operates in several countries but is managed from one (home) country.
Ethnocentric
An attitude or policy where one's own culture, nation, or group is considered superior to others, often leading to biased judgments.
Polycentric
An approach in international business that emphasizes and adapts to the cultural differences of the countries in which it operates.
Performance Orientation
A cultural or organizational focus on performance and achievement of specific outcomes, often measured against predefined standards.
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