Examlex
The expectations theory
Offer
A proposal to sell a specific product or service under specific conditions, which may include price, terms of sale, and delivery details.
Response Rate
The percentage of people who respond to a specific call-to-action in a marketing campaign, survey, or research study.
Direct Marketing
A type of advertising strategy that targets individuals or groups directly with personalized messages in order to generate responses or transactions.
Telemarketing
The process of marketing goods or services to potential customers over the telephone.
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