Examlex
The main reason for diversifying a portfolio is
Return on Marketing Investment
The profitability and efficiency of marketing efforts, measured by the revenue generated from marketing activities divided by the cost of those activities.
Mission Statement
A concise declaration of an organization's core purpose and focus that informs its strategies and decision-making.
Business Directive
A formal instruction or policy issued by a company's upper management outlining goals, strategies, or actions to be taken by the organization.
Customer Value
The perceived benefits, both monetary and nonmonetary, that a customer receives from a product compared with the cost of obtaining it.
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