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Which of the following assets is the most liquid?
Prospect's Five Mental Steps
The chronological thought process a potential buyer goes through: awareness, interest, evaluation, trial, and adoption.
Ignorance
The state of being unaware, uninformed, or lacking knowledge about something.
Customer Profile
Detailed information and characteristics about a business's target consumers to better understand and serve them.
Purchasing Policies
Guidelines and procedures set by a company or organization governing how goods and services are acquired.
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