The Strongest Brands Go Beyond Attributes or Benefit Positioning; They

question 119

Short Answer

The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.
desirable benefit
good packaging
service inseparability
strong beliefs and values
customer image

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Definitions:

Biological Properties

Attributes and characteristics of living organisms, including genetics, metabolism, and reproduction.

Social Structure

The organized pattern of social relationships and social institutions that together compose society, determining the behavior of individuals and groups.

Social Constructionism

is the theory that much of what we understand about our world and ourselves is built through societal interactions and cultural norms rather than existing inherently.

Social Structure

The organized pattern of social relationships and social institutions that together constitute society.