In Most ________ Situations, One Company Licenses Another Company's Well-Known

question 128

Short Answer

In most ________ situations, one company licenses another company's well-known brand to use in combination with its own.
brand extension
brand equity
co-branding
internal marketing
line extension

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Definitions:

Advertising

Nonpersonal communication about goods, services, or ideas that is paid for by an identified sponsor.

Sales Promotion

A marketing technique aimed at boosting sales in the short term through discounts, coupons, displays, or demonstrations.

Sales Training Program

A course or set of courses designed to enhance the skills, techniques, and strategies of a sales team.

Desired Results

The specific outcomes or achievements a person or organization aims to reach as a consequence of actions taken or strategies employed.