While Advertising Campaigns Can Help to Create Name Recognition, Brand

question 58

Short Answer

While advertising campaigns can help to create name recognition, brand knowledge, and maybe even some brand preference, brands are not maintained by advertising but by ________.
marketing experience
line extensions
brand experience
product mix
word-of-mouth elements

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Definitions:

Black Laborers

Refers to African American workers, historically significant in the context of slavery, segregation, and the civil rights movement, as well as their roles in the development of the U.S. economy.

Augusta Savage

An influential African American sculptor associated with the Harlem Renaissance who worked for equal rights for African Americans in the arts.

Gamin

A street urchin; often portrayed in art and literature as a mischievous or neglected child.

Paul Robeson

An African American singer, actor, and civil rights activist known for his bass baritone voice and performances in Othello and Show Boat in the early to mid-20th century.