The Skillful Use of Marketing Can Turn a Person's Name

question 39

Short Answer

The skillful use of marketing can turn a person's name into a powerhouse brand.This is an example of ________.
solicitation
public relations
people as brands
product mix
marketing principles

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Definitions:

Stereotypes

Overgeneralized beliefs about a particular category of people.

Central Tendency Error

A bias in performance appraisals where the evaluator rates most employees as being average, overlooking individual differences in performance.

Leniency Error

A type of bias in performance appraisals where the evaluator tends to rate employees more favorably than their performance justifies.

Similar-To-Self Bias

The tendency of individuals to favor and be more positively inclined towards others who they perceive as similar to themselves.