According to Your Text, Perhaps the Most Important Task of the Brand

question 30

Short Answer

According to your text, perhaps the most important task of the brand manager is the management of ________.
money
people
touchpoints
communications about the brand
story seeding

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Definitions:

Stratification

The arrangement or classification of something into different groups, levels, or ranks, often used to describe the hierarchical layering of people in a society based on wealth, race, education, etc.

Bourgeoisie

The owners of the means of production.

Petite Bourgeoisie

A social class positioned between the lower middle class and the working class, often including small business owners and self-employed individuals.

Olin Wright

A sociologist known for his work on social class, inequality, and the possibilities for social change in capitalist societies.