A Company Has Four Main Choices When It Comes to Brand

question 93

Essay

A company has four main choices when it comes to brand development.Which of the following best describes these choices?
brand names, brand extensions, multibrands, or new brands
line extensions, brand names, multibrands, or new brands
line extensions, brand extensions, brand names, or new brands
line extensions, brand extensions, multibrands, or brand names
line extensions, brand extensions, multibrands, or new brands

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Definitions:

Temporal Discounting

The tendency for people to value immediate rewards more highly than future rewards, often leading to impulsive decisions.

Risk Aversion

The tendency to prefer certainty over uncertainty, characterized by a preference for safe options over risky ones.

Certainty Effect

The psychological phenomenon where people tend to give greater weight to outcomes that are certain, compared to outcomes that are probable.

Liquidate Resources

Refers to the process of converting assets or resources into cash or cash equivalents by selling them in the market.