Virgin Entering the Theme Park Market by Creating Virgin Rollercoaster

question 122

Short Answer

Virgin entering the theme park market by creating Virgin Rollercoaster World is an example of a __________.
line extension
brand extension
cobranding
licensing
product life cycle

---

Definitions:

Seminar

An educational meeting or class focused on a particular topic, where participants are encouraged to engage in discussion and activities.

Communicator

An individual who conveys information, ideas, or feelings to others through speech, writing, or other forms of expression.

Expertise

Advanced knowledge or skill in a particular field, acquired by experience, study, or training.

Peripheral-Route Processing

A method of persuasion that relies on superficial cues and heuristics, such as the attractiveness of the speaker, instead of the quality of the argument.