Customers Come to Know a Brand Through a Wide Range

question 80

True/False

Customers come to know a brand through a wide range of contacts and touch points, including word of mouth, personal interactions with company employees, telephone interactions, and company websites.

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Definitions:

Principal-Agent Problem

Refers to a situation in business where there is a conflict of interest between a principal (e.g., an owner or shareholder) and an agent (e.g., a CEO or manager) hired to act on the principal's behalf.

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interests and rights to dividends.

Workers

Workers are individuals engaged in physical or intellectual activities to produce goods or provide services in exchange for wages.

Managers

Individuals in an organization responsible for controlling or administering all or part of a company, often involved in making crucial corporate decisions.