Brand Managers Often Describe Their Brands Using the Same Kinds

question 70

Short Answer

Brand managers often describe their brands using the same kinds of adjectives typically used for people.Words like: traditional, youthful, sophisticated, and reliable are used.These managers are trying to build brand __________ .

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Definitions:

Memory Model

A theoretical framework that outlines the process of how memories are formed, stored, and retrieved.

Networks

Systems of interconnected people or things that exchange information, resources, or services.

Neural Messages

Electrical and chemical signals transmitted by neurons to communicate information throughout the nervous system.

Auditory Nerve

Bundle of axons from the hair cells in the inner ear.