The Societal Marketing Concept Holds That ________

question 16

Multiple Choice

The societal marketing concept holds that ________.

• A) consumers will not buy enough of a firm's products unless the firm undertakes a large-scale selling and promotion effort
• B) a company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment
• C) the society will only favor products that are available and highly affordable
• D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
• E) consumers will favor products that offer the most in quality, performance, and innovative features

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Definitions:

Consumption

The employment of goods and services within home environments.

Income

Monetary payment received for work or through investments.

Interest Rate

The fraction of a loan that incurs interest costs for the borrower, usually described as an annual percentage rate.

Utility Function

A mathematical representation of how a consumer's satisfaction or preference for goods and services is dependent on their consumption levels.