A Consumer Who Is Potentially Profitable but Not Loyal to a Firm's

question 71

Multiple Choice

A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a ________.

• A) true friend
• B) butterfly
• C) stranger
• D) barnacle
• E) true believer

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Definitions:

Indigénat

The legal system used by the French colonial empire to impose civil penalties on indigenous populations, notably in North Africa.

French Algeria

Refers to the period from 1830 to 1962 when Algeria was a colony and then a department of France, leading to a long struggle for independence.

Leopold II

The king of Belgium from 1865 to 1909, best known for his exploitation of the Congo Free State as a private venture.