Marketers Are Said to Suffer from Marketing Myopia When They

question 92

Multiple Choice

Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________.

• A) consumers' brand experiences
• B) competitors' threats
• C) consumers' existing wants
• D) competitors' strengths
• E) consumers' future demands

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Definitions:

Unconscious Urges

Hidden, primal desires and impulses that influence behavior and thought processes, often without the individual's awareness.

Expression

The process of conveying thoughts, feelings, or ideas, whether through facial movements, words, artistic forms, or gestures.

Moral Guardian

An individual or entity that upholds and enforces societal, ethical, or moral standards.

Freud

Sigmund Freud, an Austrian neurologist who is the founder of psychoanalysis, a discipline concerned with the interplay of unconscious and conscious mind.