The Selling Concept Holds That ________

question 2

Multiple Choice

The selling concept holds that ________.

• A) consumers will not buy enough of a firm's products unless the firm undertakes large-scale persuasion and promotion efforts
• B) a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests
• C) consumers will only favor products that are available and highly affordable
• D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
• E) consumers will favor products that offer the most in quality, performance, and innovative features

---

Definitions:

American Destroyer Greer

The American Destroyer Greer (DD-145) was involved in an incident on September 4, 1941, with a German submarine that preceded the United States' formal entry into World War II.

Fire First

In military terminology, the act of shooting or attacking before the opponent does, often used as a tactical advantage in combat situations.

Allies Relationship

The mutual support and cooperation between countries or parties that share common goals, interests, or enemies.

Mutual Quest

A collaborative endeavor undertaken by two or more parties with the aim of achieving a common goal or interest.