Integrating the Entire Distribution Chain - from Its Own Design

question 66

Multiple Choice

Integrating the entire distribution chain - from its own design and manufacturing operations to distribution through its own managed stores - has turned Spanish clothing chain Zara into the world's fastest-growing fast-fashion retailer. This is an example of a(n) ________ marketing system.

• A) contractual vertical
• B) corporate vertical
• C) administered vertical
• D) horizontal
• E) direct

---

Definitions:

Shirking

Shirking refers to the practice of avoiding or escaping work responsibilities, often by being deceitful or lazy, which can reduce overall productivity.

Pairwise Votes

A voting system where candidates are compared in pairs, and the winner is determined by who gets more votes in the head-to-head comparisons.

Soccer Game

A soccer game is a competitive team sport played between two teams, aiming to score goals by moving a ball into the opposing team's net.

Pairwise Votes

A method of voting where each candidate is matched against every other candidate in a series of contests or comparisons.