A Channel Arrangement in Which Two or More Companies at One

question 63

Multiple Choice

A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) ________.

• A) corporate vertical marketing system
• B) contractual vertical marketing system
• C) direct marketing system
• D) horizontal marketing system
• E) administered vertical marketing system

---

Definitions:

Embargo

A prohibition on trade in a particular product.

Ad Valorem Tariff

A type of tariff based on a percentage of the value of the imported goods, rather than on quantity or weight.