Changes in Technology and the Explosive Growth of Direct and Online

question 53

Multiple Choice

Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

• A) intermediation
• B) disintermediation
• C) vertical marketing systems
• D) horizontal marketing systems
• E) corporate vertical marketing systems

---

Definitions:

Global Standardization

The process of implementing uniform standards in processes, products, and metrics across a company's global operations.

Restatement (Second)

A collection of model legal statutes designed to clarify and unify the law, specifically referring to the second series of restatements covering various areas of law.

Restatement of Torts

A set of legal principles concerning civil wrongs that cause harm or loss, serving as a guide for courts.

United States Constitution

The supreme law of the United States, establishing the framework of national government and the rights of the citizens.