Which of the Following Is True of Personal Selling

question 45

Multiple Choice

Which of the following is true of personal selling?

• A) It is the most effective promotional tool for geographically dispersed buyers.
• B) It allows firms to dramatize product offers through arts and visuals.
• C) It is the most expensive promotional tool for companies to utilize.
• D) It is an ineffective method for building long-term customer relationships.
• E) It presents a firm's message as news rather than as a sales-directed communication.

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Definitions:

Cognitive Factors

Refer to mental processes such as perception, memory, and reasoning that influence behavior and learning.

Attentional Processes

Refers to the cognitive functions that allow individuals to focus selectively on specific stimuli while ignoring others, affecting perception, memory, and decision-making.

Retention

Retention refers to the ability to keep or hold onto information, experiences, or material over time without losing it.

Production Processes

Refers to the series of steps or operations used to transform raw materials or components into finished goods or services.