Which of the Following Is Most Likely a Difference Between

question 34

Multiple Choice

Which of the following is most likely a difference between advertising and sales promotion?

• A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news.
• B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived.
• C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose.
• D) Advertising can trigger quick sales, while sales promotions cannot.
• E) Advertising is not as effective in building long-term brand preferences as sales promotions.

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Definitions:

Social Exchange Theory

A theoretical framework that suggests social behavior is a result of an exchange process to maximize benefits and minimize costs.

Reciprocal Liking

Liking those who show that they like you.

Relationship

A connection, association, or involvement between two or more individuals.

Similarity Principle

The tendency for individuals to be attracted to or affiliate with others who are similar to themselves in various aspects.