Which of the Following Is True of Direct and Digital

question 10

Multiple Choice

Which of the following is true of direct and digital marketing?

• A) Its marketing message is fixed and does not change according to the customer's requirements.
• B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
• C) It is presented as company news rather than as a sales-directed communication.
• D) It does not involve any interaction between the company and its customers.
• E) It is an impersonal promotion tool that hinders two-way communication.

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Definitions:

Geographical Area

A specific part of the earth's surface defined by natural or artificial boundaries.

Manufacturer-Sponsored Wholesale Franchise System

A form of franchising where the manufacturer licenses distributors to sell its products to retailers, maintaining control over branding and marketing.

Soft Drink Industry

Refers to the sector involving the production, marketing, and sale of non-alcoholic beverages, such as soda, packaged water, and juices.

Carbonate

The process of infusing water or another liquid with carbon dioxide gas to create carbonation, leading to what is commonly known as soda water, sparkling water, or fizzy drink.