Which of the Following Media Is Most Suitable for Advertising

question 87

Multiple Choice

Which of the following media is most suitable for advertising a product that needs to be demonstrated?

• A) television
• B) radio
• C) newspaper
• D) magazine
• E) billboard

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Definitions:

Skinner

An American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.

Response Deprivation Theory

The idea that when a contingency restricts access to an activity, it causes that activity to become a reinforcement.

Premack's Principle

A principle stating that more probable behaviors can serve as reinforcers for less probable behaviors.

High-Probability Activities

Activities that an individual is highly likely to engage in, often used in behavior modification by allowing access to them as a reward.