In a Promotion Mix, ________ Performs the Functions of Building

question 19

Multiple Choice

In a promotion mix, ________ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events.

• A) personal selling
• B) sales promotion
• C) direct marketing
• D) advertising
• E) public relations

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Definitions:

Civil Religion

A concept where common religious or quasi-religious beliefs and practices unite a society, typically involving patriotic symbols, rituals, and ceremonies that have a sacred quality.

Functionalist Sociologists

study society from a functionalist perspective, focusing on how various social institutions and processes function to maintain societal stability and equilibrium.

Cultural Reforms

Changes and improvements made within a society to alter its cultural practices, norms, and institutions, often aiming at social progress.

Nuclear Family

A family unit consisting of two parents and their children living together, considered the smallest and fundamental societal group.