In a Promotion Mix, ________ Involves Personally Connecting with Carefully

question 50

Multiple Choice

In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

• A) direct marketing
• B) advertising
• C) public relations
• D) predictive analyticals
• E) indirect procurement

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Definitions:

Capacity to Control

The power to direct the financial and operating policies of an entity so as to obtain benefits from its activities.

Loan Contract

A legal agreement that specifies the terms under which one party lends money to another.

Parent-subsidiary Relationship

A corporate structure relationship where one company (the parent) controls another company (the subsidiary) by holding a majority of its stock.

Substantive Rights

Rights that the rights holder has the practical ability to exercise.