Which of the Following Types of Promotion Tools Requires a Considerable

question 42

Multiple Choice

Which of the following types of promotion tools requires a considerable degree of personal interaction with a customer?

• A) digital advertising
• B) personal selling
• C) sales promotion
• D) public relations
• E) television advertising

---

Definitions:

Residual Income

The profit earned after deducting the cost of capital from the net operating income.

Required Rate Of Return

The minimum rate of return on an investment that investors expect to receive, taking into account the risk involved.

Turnover

The rate at which inventory is sold or replaced over a specific period, or in human resources, the rate employees leave and are replaced in a company.

Residual Income

The income that exceeds the minimum required return on investment, often used as a performance measure in managerial accounting.