Explain the Use of Sales Promotions as a Promotion Mix

question 16

Essay

Explain the use of sales promotions as a promotion mix tool.

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Definitions:

Operating Reserves

Funds set aside by an organization to cover future expenses or emergencies, contributing to financial stability and operational resilience.

Physical Assets

Tangible or material assets such as property, equipment, and inventory owned by a business or individual.

Total Return

The overall financial gain or loss on an investment over a specific time period, including income from dividends and interest, as well as capital gains.

Endowment Investment

The use of donated funds, typically for universities or non-profit organizations, to generate income while keeping the principal amount intact.